We experienced a refreshing change in the office the other day. A potential new client contacted us before their website was built, even before they had a logo or company name!
What a concept, including a marketing company from the onset of development.
These forward thinking individuals wanted to make certain that all aspects of their business plan worked seamlessly together, from logo design, to business collateral, to site design and overall branding.
Oftentimes we get clients that have a brand new e-commerce site, a wonderful passion, and a strong desire to launch a successful product or service, but who look at marketing as an afterthought.
When the forethought of a marketing campaign is absent in the design and development of a site, failure is certain to follow. It may sound shocking, but we’ve encountered several clients who don’t even own their own domain name. How is seamless branding possible when something as simple as a domain name is being held hostage by a web design company?
Nothing is more frustrating for us (especially for me in terms of managing PPC campaigns) than having a shopping cart that really isn’t conducive to an easy checkout, or a site design that lacks a clear purchase path, or content that seems to be “seo friendly” but not really “human friendly”.
If you plan on doing business online, you need to have a marketing plan in place. Include us, preferably before you’ve spent thousands of dollars on a shiny new site that doesn’t meet the marketing needs of your business.
